Issue 119, 21/04/10

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Visit TrinityP3's download page for a copy of our brochure and our new Introducing TrinityP3 PPT presentation.

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Along with some key insights into your agency retainer, this month we highlight a significant case study to shed light on how knowledge is power in the advertising and marketing industry.

Calculating the agency retainer

The agency retainer is often an area of confusion due to an apparent simplicity on the surface and a complexity and obscurity in the details.

One of the key areas leading to confusion is the agency overhead factor. The first thing to understand is, what is included in the overhead when calculating the agency retainer? For a start there is:

1. Business expenses
2. Overhead expenses:
3. Direct Labour
4. Indirect Labour
5. Direct Materials
6. Overhead Percentage
7. Continue reading "What is included in the overhead when calculating the agency retainer?"

Or contact us for a confidential discussion about your current agency retainer or your upcoming retainer negotiation.

Benchmarking for contract renewal

CASE STUDY: Agency Remuneration Benchmarking For Contract Renewal

Company Category: Government Department

Challenging Problem: It had been 3 years since the agency was appointed. The relationship was solid, the client happy with the work, but the contract was due to be tendered.

Many organisations make the mistake of thinking that tendering their advertising services should be a routine. The problem with this is the disruption and the resources it takes to manage is the hidden cost...continue Reading "Agency Remuneration Benchmarking for Contract Renewal"

Or click here to find out more about TrinityP3's Cost Benchmarking.
Or email us to organise a confidential discussion.

New TP3 services guide

You may have recently worked with us on a benchmarking report, or a TV assessment or perhaps a rationalisation of your agency roster.

But chances are you're not aware of the complete range of services TrinityP3 offers, to manage creative suppliers across the breadth of the marketing mix.

Click here to download the new 2010 TrinityP3 presentation, titled 'How to reach the heights of marketing efficiency and effectiveness' which outlines all that we do.

Or contact us for a confidential discussion on how TrinityP3 can help you reach the heights of marketing efficiency and effectiveness for your brand.

Woolley speaking

Amcham's Marketing & Communication
Committee Lunch
Monday 10th March, 2010
Collaborate or die trying?
Marketers today must not only master the skill or marketing in an ever more challenging environment, we must also know how to align and maximise our collaborative efforts to achieve the most effective outcomes for the marketing investment. Click here for more information on Amcham in Hong Kong.

Brisbane Advertising Association June Lunch
Friday 4th June, 2010
Has the advertising industry come of age? Or are we still just a petulant teen?
Now may be the right time for the industry to take a long hard look at itself in the mirror before it get any older.
Click here to book or for more information on BAA.