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P3 e-news - P3's fortnightly industry update


21/01/08


In this Issue

» Darren Woolley
» Stephen Wright
» Russell Easther
» Speakers with insight


In Other News

See Darren Woolley speak at the APMA Breakfast Series - Helping people achieve commercial purpose through creative process - Feb 12th in Melbourne , April 8th in Sydney



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Looking for speakers in 2008?

P3 is Australia's largest marketing procurement company and consults to over 40 of Australia's top 100 advertisers. We are at the leading edge of decision making in the marketing and advertising industry that spent over $18 billion in 2007. 

Our insights on the industry are second to none and P3 consultants are available to talk on a range of topics that are practical, informative and fun. We can provide anything from formal conference  presentations to post dinner discussions.

Please review our speakers and contact us for more information. 



Darren Woolley

Darren Woolley

With more than 15 years advertising industry experience, Darren Woolley has developed brand and business communication strategies for a broad range of organisations. He held the position of Creative Director at J Walter Thompson and was President of the MADC for two consecutive terms.

Darren is the founder of P3, Australia's largest marketing procurement  company with a client base including more than 40 of Australia’s top 100 advertisers and in 2007, P3 consulted on over $800 million in marketing expenditure. Darren has been named in AdNews Power 50: Most Powerful People in Advertising since 2005 and is a regular contributor to AdNews, B&T, Marketing magazine, and Marketing Matters. Darren's range of material covers all aspects of advertising and marketing, here's just a sample of his most popular speaking topics:

Industry Insights:
• The Top 10 Most Common Mistakes Made by Advertisers
• The Secrets to Television Production for Advertisers
• Bitchin' about pitchin' - the rules you need to find the right agency

Agency Relationships:
• Creating collaboration through remuneration and contracts
• Digital Remuneration

Marketing Process:
• Accessing the new consumer - changing comm models
• The death of ATL, BTL and TTL
• Indirects - achieve a direct hit on profitability

Darren most recently spoke at:
• Advertising, Marketing & Media Summit, Melbourne
• 6th Annual Advertising and Marketing Summit, Sydney
• Premier Global Webinar, Worldwide Distribution
• P3TV Industry Workshops, Nine Network Melbourne & Sydney
• The Faculty Breakfast Series, Melbourne
• AFA Breakfast Series, Sydney
• Networx Marketing Series, Sydney
• Federal Government Production Workshops, Canberra

Click here to download Darren Woolley's profile.
Click here to contact P3 about Darren's availability.


Stephen Wright

Stephen Wright

Stephen Wright heads up P3Media and is currently advising some of Australia's top advertisers on their media planning and buying decisions. In 2007, Stephen consulted on over $400 million in media spend alone.

Stephen's experience in the media industry is as both agency and client, beginning in Media at Saatchi & Saatchi London. In 1990 Stephen emigrated to Australia to join The Campaign Palace. He was a founding member of Australia's first "high end" media operation The Media Palace, departing in 1996 to take the position of National Media Director at M&C Saatchi, Sydney. In 1998 he set up Pinnacle Media offering media planning and buying services and "high end" consultancy advice to media owners. He was tempted back into the mainstream as Media Director of Saatchi & Saatchi and in 2003/4 he was Director of Advertising Communications at Fairfax.

Stephen's range of material covers all aspects of media strategy, planning and buying, here's just a sample of his most popular topics:

• The Top 10 Ways to getter better value from your media agency
• How to pick a Media Agency that suits your needs
• Media innovations - what the next 5 years will bring

Stephen is one of the markets leading media thinkers and for the past 3 years has lectured in Media at the University of Technology, Sydney. This February he hosts the P3Media Workshops run in conjunction with News Limited in Melbourne and Sydney.

Click here to download Stephen Wright's profile.
Click here to contact P3 about Stephen's availability.

 


Russell Easther

Russell Easther

Russell is a communications graduate and interactive multimedia expert who has gained experience from appointments across the worlds leading businesses and brands spanning three continents. He commenced his career with with Cyber in New York and continued onto eMitch, Flip Media in Dubai and in 2005 he established the interactive media department of Carat Melbourne.

Russell has presented to marketing audiences over his career, teaching and preaching the benefits and ‘know how' of digital marketing. Russell's speaking topics cover digital advertising, digital strategy and Web 2.0 and his most popular speaking topics include:

• Online advertising basics - introduction to the media landscape, opportunities, challenges and sucess stories

Search basics - The starting point for advertisers in search engine marketing
• How to get the most our of your digital agency or department
• Full Service Digital vs Media Agency - Which is best for your business or brand?
• Navigating Web 2.0 - How can advertisers take advantage?

Russell is one of the markets leading media thinkers in digital marketing and conducts training programs on behalf of ADMA in Sydney and Melbourne, regularly contributes to 'Marketing Magazine' and this March hosts the P3Digital Workshops in conjunction with News Digital Media in Melbourne and Sydney.

Click here to download Russell Easther's profile.
Click here to contact P3 about Russell's availability.


Speakers with insight

To find out more on P3's speakers and our industry insights, contact Georgia Suttie at P3 today: georgia@p3.com.au or at the Melbourne office on 03 9682 6800.




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