Issue 120, 20/5/10

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Welcome to the May edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry.

Have a question? Just ask us, we'd be happy to help.

Best time to negotiate agency fees

So what is the best time to negotiate agency fees - during pitch or post pitch?

There is no right or wrong answer for this. Some people prefer to make their supplier selection on quality and then negotiate price , others prefer to negotiate price at the same time as they evaluate quality.

TrinityP3 methodology is to negotiate price and quantity at the same time as you are evaluating quality, because you should never just negotiate on price. 

Continue reading 'Best time to negotiate agency fees'

Or contact us for a confidential discussion about your current agency fees or your upcoming fee negotiation.

Managing TV production costs

Managing TV Production Costs for Maximum Value

The television production process is technically complex and often expensive. 

Therefore it is important to ensure the process, costs and outcomes are managed to not just deliver the best possible outcome, but that the outcome includes being a cost effective solution.

In the TV commercial production process, the film company has a producer to look after the financial and creative interests of the film company. While the agency has a producer to manage the financial and creative interests of the agency and more specifically the creative director. So who looks after you?

Continue reading 'Managing TV production costs for maximum value'.

Or email us to organise a confidential discussion about our current TV production services, including:

1. 48hr TV Production Assessments
2. TV Production Workshops
3. Television Production Management

Caxton line up announced

The initial line-up of speakers for the 2010 Caxtons includes Jon Wilkins, Naked; ad icon, Ted Horton; Peter Sinclair, CUB; and TrinityP3 founder (and ex agency creative) Darren Woolley.

Darren Woolley commented: "I believe the way advertising creativity is valued - or should say not valued - is at the very core of advertising's problems today. Yet for all the talk, nobody's been able to crack that as yet. Is this because the industry really doesn't believe it creates real value? Or is it just too scared to take the risk? Come to the Caxtons and let's sort it out".

For information on the 2010 Caxton Seminar and Awards, October 22 to 24, Quay West Resort Noosa, contact Justine Kendall at Two de Force, +612 9281 8788.

Prepare to be provoked by Woolley, Wilkins, Horton and Sinclair, Campaign Brief

Caxtons announces speaker line-up, B&T

Woolley at Brisbane Ad Lunch

Brisbane Advertising Association June Lunch
Friday 4th June, 2010
12.00pm for a 12.30pm start
Sebel & Citigate Hotel
10 Roma Street, Brisbane
Tim Burrowes and Darren Woolley

Has the advertising industry come of age? Or are we still just a petulant teen?
Now may be the right time for the industry to take a long hard look at itself in the mirror before it get any older.

Click here to book or for more information on BAA.

What we've been up to at TrinityP3

In the past month at TrinityP3 we have:

• Benchmarked the media buy for a Telco client.
• Reviewed and benchmarked an agency retainer and rate card for a Financial Services client.
• Benchmarked a multi media campaign for the Federal Government.
• Developed a Talent contract for a Govt department.
• Reviewed agency resources for an Automotive client.
• Negotiated a better TV production deal for an FMCG client.

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.