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Issue 134, 03/11/11
In this Issue
In Other News Click here to visit our Facebook page Click here to view TrinityP3 testimonials Click here to download the TrinityP3 Brochure. Click here to download the new Introducing TrinityP3 Presentation. Pass it on Know anyone who might be interested in our newsletter? Click here to forward this newsletter. |
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Welcome to the November edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry.
Have a question about Just ask us, we'd be happy to help. Top 10 tips for fostering collaboration 
With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good project management skills, which are often forgotten in marketing and advertising because it is often incorrectly assumed that the agencies will organise this. 1. Clearly articulate the objectives of the project, providing achievable and measurable outcomes and agree methods of measuring these. 2. Clearly define budgets and discuss and agree with all parties the required timelines upfront. 3. Ensure that there are regular reports on progress during the project. This does not necessarily mean meetings but regular reporting. 4. Appoint a project leader, usually the... Continue reading "Top 10 tips for fostering collaborative agency solutions" IAA Thought Leadership Forum - Nov 22 
Cost vs Value – Agency Compensation Models 2011
The IAA invites you to Breakfast with Darren Woolley The International Advertising Association (IAA) Australia Chapter will address the topic of agency remuneration and compensation in Sydney on November 22. The breakfast event, the latest in the IAA’s Thought Leadership series, will feature Darren Woolley of TrinityP3. Darren Woolley will highlight current pressures on marketing expenditure and discuss the critical importance of value creation for all stakeholders within the local marketing communication industry. He will argue that new agency remuneration and compensation models are required in the context of changing commercial and strategic dynamics within media and marketing industries.
Darren will share his know-how and experience on - Who is to blame? How can we fix this? Or can it be fixed?
Click here for more information
Or call Heather Leembruggen, President, IAA Australia Chapter Top 10 tips for negotiating remuneration 
Obviously there are now more ways of remunerating agencies than ever before and we work with clients to assist in finding the best model to suit their needs. But there are some basic steps to take when you are about to enter into an agency remuneration review with your incumbent agencies which can make the process less complicated and protracted. 1. Create a 12-month job cost summary that identifies your advertising and media spend by brand and type. For a new brand or agency, use budget and costs from a similar brand activity as a base. 2. Ask the agency to supply a summary of the key personnel, their position, responsibilities and the current or projected percentage of time they will be assigned to your business. 3. The agency should provide you with a... Continue reading "Top 10 tips for renegotiating your agency remuneration" 
Marketing First Forum is a distributed thought leadership collective of like minded marketing professionals around the world. M1F assists marketers on global marketing excellence through local know how and effectiveness. By creating an Open Group we are keen on providing an opportunity to share and address with our peers the complex and challenging issues facing the management of marketing communications in today's world. This Group is open for all to join and we welcome discussions and productive dialogue with like-minded marketers, communication agencies as well as consultants. For information on our services and contact details please go to www.m1f.org. Or to join M1F, simply click here. 
In the past month at TrinityP3 we have: If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. |
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