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Issue 130, 30/04/11
In this Issue
In Other News Click here to view TrinityP3 testimonials Click here to download the TrinityP3 Brochure. Click here to download the new Introducing TrinityP3 Presentation. Pass it on Know anyone who might be interested in our newsletter? Click here to forward this newsletter. |
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Welcome to the April edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry. Have a question about Just ask us, we'd be happy to help. Why top agencies lose business 
Earlier this month, Avi Dan posted "Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired" on his Forbes blog that the top 5 reasons advertising agencies get fired are: Life’s Not Fair. Reasons beyond the agency’s control: consolidation, or a client outgrowing its agency and needing a bigger one. Grand Central Station. Unreasonable and excessive turnover on the account. People just come and go constantly. The Thrill Is Gone. Clients know when the agency loses the passion for their business. Indifference will get an agency fired every time. Continue reading "Why do top advertising agencies lose business?" "Flavour-of-month" or best solution? There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can influence the choice of production technique (remember all those 3D CGI animated executions?), the location (when everything seemed to have a Parisian feel?) or even the choice of Director...
The issue is when is this choice truly the best solution and when is it simply "flavour-of-the-month"? Because the answer to this can have a huge impact on the value delivered. Why? Because flavour of the month means the choice is hot and so are the rates. But will the result justify the premium? Continue reading "TV Production: Paying for "flavour-of-the-month" or the best solution?" Calculate your agency head hour rates Your creative agency is proposing to charge $250 per hour for the Group Account Director or the media agency has $325 per hour for the Media Trading Director. How is this calculated? And what is the underlying salary cost? We deal with agency compensation and remuneration agreements every day and so calculating this is relatively straight forward. But for those marketers, procurement and agency people that don't, we built the TrinityP3 online agency compensation calculators so you can calculate this no matter where you are in the world.
Continue reading "How to calculate your agency head hour rates" 
The AANA represents the rights and responsibilities of companies and individuals involved in Australia’s $30 billion a year advertising, marketing and media industry. And as the peak body representing advertiser, marketer, and related interests across Australia, the AANA provides a range of membership benefits. As a Strategic Partner of the AANA, TrinityP3 encourages all advertisers and service providers to become AANA members. For more infromation, contact the AANA 
In the past month at TrinityP3 we have: If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. |
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