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Issue 131, 29/07/11
In this Issue
In Other News Click here to visit our Facebook page Click here to view TrinityP3 testimonials Click here to download the TrinityP3 Brochure. Click here to download the new Introducing TrinityP3 Presentation. Pass it on Know anyone who might be interested in our newsletter? Click here to forward this newsletter. |
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Welcome to the July edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry.
Have a question about Just ask us, we'd be happy to help. TP3's Facebook Thought Challenger 
"In a democracy, they say you get the government you deserve. The same applies to marketers and their agencies. It is not how much you pay, it is how much you value your agencies that counts. What do you think?" Are you on Facebook? If so, WHAT'S YOUR OPINION? Visit the TP3 Facebook page and comment on this month's TP3 Thought Challenger - you'll need to click 'Like' to comment. The most interesting and insightful comment will win 6 x TrinityP3 Coffee Cups for their team. The winner announced in August's newsletter. So check it out, SHARE YOUR OPINION and WIN!
And remember, you can also stay connected by following us on Twitter. Overhead and Agency Compensation 
There are a number of variables involved in the most common head hour or cost based agency compensation models, being: salary costs, billable hours per year, overhead and profit margin. Each of these are often contested in negotiations, but one of the least understood and often overlooked is the overhead factor. We have written about the elements that comprise the overhead factor previously. But miscalculating the overhead factor or incorrectly allowing for this in the compensation negotiations can have a dramatic impact on the agency's profitability and sustainability.
Continue reading "The importance of overhead in agency compensation." 
Marketing First Forum is a distributed thought leadership collective of like minded marketing professionals around the world. M1F assists marketers on global marketing excellence through local knowhow and effectiveness. By creating an Open Group we are keen on providing an opportunity to share and address with our peers the complex and challenging issues facing the management of marketing communications in today's world. This Group is open for all to join and we welcome discussions and productive dialogue with like-minded marketers, communication agencies as well as consultants. PLEASE JOIN!
For information on our services and contact details please go to www.m1f.org. Les Margulis Joins the TP3 Team 
Les Margulis has a long career in media agency management having spent most of his career within the Omnicom Network as Senior Vice President and International Media Director of the BBDO Media Department, working in North America, Europe and Latin America, Australia, Japan, Hong Kong, New Zealand and Singapore. Subsequent to BBDO, Les was Senior Director of One Media Place, NYC and San Francisco as well as Director for Media/Marketing at the Vidal Partnership, one of the hottest Hispanic agency in the USA. He then moved to Australia as CEO of ETCOM, the leading ethnic advertising agency owned by WPP. In 2004 Les moved to Kiev to be CEO of Media Direction and in 2005, became SVP Client Services for Media Direction, Moscow. His last assignment in Europe was at MindShare Moscow as Client Services Director. In 2008, Les was The Freedom Forum Visiting Professor of Advertising in the School of Journalism, University of Florida and Adjunct Professor of Advertising at Baruch College, NYC. In 2009, he became President of Media Direction India, and in 2010 returned to Sydney to run Villages Publishing, a niche publishing group. Les is currently a Contributing Editor to The Internationalist Magazine and writes a column for the American Business Media’s (ABM) online magazine. For a confidential discussion on your current media agency and arrangements, please contact Les Margulis 
In the past month at TrinityP3 we have: If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. |
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