Issue 118, 09/02/10

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Visit TrinityP3's download page for a copy of our brochure and a range of industry presentations and Top 10 tips.

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Welcome to our first e-news for 2010. It looks set to be a positive and busy year ahead.

For the past decade, we have helped advertisers and marketing departments get better value from their marketing budgets. And our philosophy, 'knowledge is power', measn we will continue to strive to bring you relevant and insightful industry updates on people, purpose and processes in the marketing industry from across the globe.

50 Most Valuable Brands

Brand Finance recently completed its annual study on the 50 Most Valuable Australian Brands.

In launching the second study of Australia’s 50 most valuable brand portfolios, Tim Heberden, Managing Director of Brand Finance Australia says:

“Intangible assets represent more than half of the value of corporate Australia, and brands are a significant source of intangible value. Some companies have shrugged off the downturn and added value to their brand portfolios - Woolworths is a prime example and moves into top spot. Unfortunately there is plenty of red ink amongst the Top 50, signifying declines in value. Despite some stand-out performers, Australian brands contribute a lower percentage of enterprise value than top international benchmarks.”

The Winner and Losers?

Continue reading "50 Most Valuable Australian Brands".

Download the study here.

AANA Congress 2010

Your Business Window on 2010
Dockside, The Balcony Level, Cockle Bay Wharf
Friday 12th February 2010
Sponsored by TrinityP3

A round table of industry leaders, featuring Michael Blythe, Chief Economist, Commonwealth Bank, will reveal how the economy, advertising, marketing, media and consumer spending are shaping up for 2010.

Choose your theme, and join a Table of Ten discussion over lunch.

1. Transforming Brands - Tessa Price, CBA
2. Growing your business through 'Futuristic Thinking' - Brad Cook, Fonterra
3. Environmental claims consumers can believe in - James Tait, Lion Nathan
4. Monetizing social networks - Joe Talcott, News Limited
5. The brand & advertising future - Amanda Johnston-Pell, Telstra
6. Staying ahead of your number one rival - Peter Webster, Toyota
7. Measuring the impact of your digital communications - Peter Fairbrother, Ipsos ASI Australia

For details or to book, click here

ad:tech: 20% Discount to Advertisers

ad:tech 2010
Strategy & Innovation
for Drive Return for Your Business
16 - 17 March, 2010
Sydney Convention & Exhibition Centre

How well positioned are you to optimise the communication channels, tools and technologies that are at your fingertips? How will you ensure that your company or campaign is one of the winners this year?

Darren Woolley is speaking on Day 2, Track 2, 8.55 - 9.45am:
Branded Content: What it means and how it will affect the future of your brand.

Take advantage of Darren's Speakers Discount, contact us for his 20% Off Booking Code, the biggest discount you can get on an ad:tech ticket.

Book Your Free Presentation Now

10 Most Common Mistakes made by Advertisers and How to Avoid Them - the best (and worst) of Australia's top advertisers.

After 10 years advising Australia's top advertisers, Darren Woolley has seen what works and what doesn't in the areas of:
• briefing,
• time management,
• feedback,
• approval processes,
• outsourcing,
• unaccounted assets and more.

His presentation is free to marketing departments, and is a must for Brand Managers, Product Managers, Junior Marketing execs, and Marketing Co-ordinators.

Upskill your entire team today, have Darren present in-house to your marketing team. Click here to book a time for Darren to come to you.