Issue 136, 20/01/12

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Happy New Year and welcome to the January edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry.

Have a question about
• agency search and selection,
• agency engagement and alignment, or
• agency benchmarking and monitoring?

Just ask us, we'd be happy to help.

Top 10 most popular posts of 2011

2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance management and production cost benchmarking.

These issues often became the basis for blog posts and it is indicative of the commonality of these issues that the posts were widely read and shared.

It is most interesting to see the topics that received the highest reader interest. Here are the top 10 blog posts for 2011 in descending order of readership.

Continue reading "TrinityP3’s Top 10 most popular strategic marketing management posts of 2011"

Your invitation to stump the Strategist

TrinityP3 invites you to Stump the Strategist
Bring your biggest marketing challenge!
Wednesday February 29, 6.15 - 8:00pm
Level 13, 338 Pitt Street, Sydney

It's like 'Who's line is it anyway?' mixed with marketing and a few drinks.

Bring your team and a marketing problem you have and see if you can "stump the strategist". During the night the team from Step Change Marketing will try to solve marketing problems from the audience in 9 minutes.

So whether you have a strategic challenge you'd like solved or you'd like to see what others are stumped by, come along. It is free and it is fun.

This event is open to all TrinityP3 clients and guests.
All you need to do is RSVP here.

An eventful start to 2012

TrinityP3 are proud sponsors and speakers at the following events in February - March.

WFA Committee Meeting 2012
February 8, Shell Business Centre, London
Darren Woolley will speak on new approaches to media agency remuneration and how to get there. WFA Members only.

AANA Congress 2011 - What's on the Horizon
February 16, Cockle Bay Wharf, Sydney
Join the nation's marketing leaders for our industry's flagship event. AANA's Congress looks "over the horizon" to the opportunities and challenges you will face in the next 12 to 18 months. AANA Members only.

WFA Global Marketing Conference 2012
March 12 - 16, Marriott Marquis, New York City
Leaders from the global marketing industry and marketers from the world’s biggest brands to share, learn and rethink strategies as part of the headline global event for client-side marketers.

Amsro Leaders Forum 2012
March 22 - 23, The Hyatt Regency, Coolum
The industry forum where senior management and leading independents can discuss, debate and review the major issues, challenges and opportunities facing market and social research.

Most In Demand this Month

In the past month at TrinityP3 we have:
• Reviewed digital suppliers for a Telecommunications client
• Benchmarked TV production costs for a global Personal Care client
• Benchmarked TV production costs for a global Beverages client
• Benchmarked agency remuneration for a Financial Services client
• Reviewed media suppliers for a Utilities client
• Reviewed digital suppliers for a global Electronics client
• Facilitated a workshop for a State Government client
• Benchmarked media remuneration and contracts for a Telecommunications client
• Benchmarked agency remuneration for a global Alcoholic Beverages client

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.