Issue 126, 26/11/10

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Welcome to the November edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry.

Have a question? Just ask us, we'd be happy to help.

How much time to run a pitch?

Last week we took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered "how long should it take?"

"Do you mean how much time will it take you or how long it will take?" we asked.

"Both, I guess."

"Well it will take you about 12 - 15 weeks" we replied.

He couldn't believe it. "Why so long?".

And this is a very common question. To run our recommended full selection process involves the following:

Week 1 - Develop brief of agency required
Week 2 - Market search including conflicts and suitable agency
Week 3 - ....

Continue reading 'How much time does it take to run an agency pitch?'

To find out more download our Marketing Services Supplier Search & Selection Presentation here.
Or for a confidential discussion on reviewing your agency roster, contact us.

Client testimonials

Customer satisfaction is our ultimate goal with every project.

We have recently launched our Testimonial page featuring both clients and agencies, and what they have had to say about TrinityP3's people and processes.

Click here to view testimonials from

• Hamish McLennan, Chairman & Global CEO, Y&R,
• John Lewis, Marketing Services Manager, IAG
• Paul Bradbury, CEO, Whybin/TBWA/Tequila
• Michelle Havas, Marketing Communications & Capability Manager, Diageo
and more...

What makes an idea BIG?

At Spikes Asia 2010 in Singapore in September this year, Yahoo were asking delegates "What makes an idea BIG?"

Here are some of the answers from people like James Thompson, CMO, APAC, Diageo and Sir Martin Sorrell, CEO, WPP and Bob Jeffery, Chairman, Worldwide CEO, JWT and Bob Greenberg, Global CCO, Chairman and CEO, R/GA and Calvin Soh, Vice Chairman, CCO Asia, Publicis and Darren Woolley from TrinityP3.

At the Caxton Award Weekend last month, Jon Wilkins from Naked argued that rather than the big idea, we should be looking for a series of small ideas. It encourages experimentation and learning, which is more responsible, more fun and helps make large brands more intimate with their audience.

Darren Woolley insightfully noted "A big idea is not a big idea until it creates value".

So what do you think makes an idea BIG?

Continue reading 'What makes an idea BIG?'

Most In Demand this Month

In the past month at TrinityP3 we have:
• Reviewed a tender for a State Govt client
• Benchmarked production costs for a Pharmaceutical client
• Managed a pitch for a Retail client
• Benchmarked agency remuneration for a global Beverages client
• Benchmaked media remuneration for a State Govt client
• Benchmarked media added value for a Financial Services client
• Benchmarked media buying for a Financial Services client
• Benchmarked TV production costs for an Alcoholic Beverages client
• Reviewed the creative supplier market for an Alcoholic Beverages client

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.

Christmas trading

TrinityP3 offices will be officially closed from 5pm Wednesday December 22 until 9am Monday January 10, 2011.

However, we will be available as always to help with any needs you have.  Please feel free to give us a call over the break if you have an urgent project or if you'd like to discuss your plans for 2011.

TrinityP3 Sydney + 61 2 8399 0922
TrinityP3 Melbourne + 61 3 9682 6800
TrinityP3 Singapore + 65 6884 9149
TrinityP3 Hong Kong + 852 3589 3095
TrinityP3 New Zealand + 64 4 801 1537
TrinityP3 London +44 7880 910 064