Issue 117, 17/12/09

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Aren't we forgetting the true meaning of Christmas? You know... the birth of Santa.
Bart Simpson

Pass it on

Know anyone who might be interested in our newsletter? Click here to forward this newsletter.

In our last e-news for 2010, set yourself up for a positive New Year by booking a confidential chat with us to discuss:
• performance and cost benchmarks
• industry best practice knowledge
• process upskilling and training
• independent expert category advice

Book a discussion with Darren Woolley by clicking here.
or download the TrinityP3 brochure here.

Either way, the focus is on being more efficient and more effective in 2010 with TrinityP3 as your partner.

Christmas Q & A's

Here's our Top 10 Questions to ask around the Marketing Department.

Q1. How many account executives does it take to change a Christmas light bulb?
A. How many would you like?

Q2. How many media people does it take to change a Christmas light bulb?
A. I first need to figure out how many people the light will reach, and then I can work out a number.

Q3. How many copywriters does it take to change a Christmas light bulb?
A. Change! I'm not changing crap! This is bullshit - who said to change it?

Q4. How many art directors does it take to change a Christmas light bulb?
A. Does it have to be a light bulb?

Q5. How many creative directors does it take to change a Christmas light bulb?
A. Let me go to LA and find out.

Q6. How many agency producers does it take to change a Christmas light bulb?
A. I don't know. What do you think?

Q7. How many print production managers does it take to change a Christmas light bulb?
A. Forget it. We don't have the budget for a new one.

Q8. How many traffic people does it take to change a Christmas light bulb?
A. All I know is that it should have been changed last week, and it's not my fault.

Q9. How many agency CFO's does it take to change a Christmas light bulb?
A. First give me your timesheet and then I'll tell you.

And because we are always happy to laugh at ourselves and especially our competitors:

Q10. How many marketing consultants does it take to change a Christmas light bulb?
A. Isn't that covered in the agency retainer?

Have a very happy festive season.

If at any time you need our advice or assistance, please feel free to contact us over the break at people@trinityp3.com or visit www.trinityp3.com.

Otherwise, have a safe and happy festive season and we look forward to helping you achieve maximum value from your marketing budget in 2010.

TrinityP3 Holiday Hours

TrinityP3 will be closed from 5pm Wednesday December 23 until 9am Monday January 11, 2010.

However, if it is urgent, we can help. Please contact us by email at people@trinityp3.com or visit www.trinityp3.com. Otherwise, have a safe and happy festive season and we look forward to helping you achieve maximum value for your marketing budget in 2010.

From all at TrinityP3, thank you for your support.

AANA Inaugural Congress

Your Business Window on 2010 - ANNA Congress
Dockside, The Balcony Level, Cockle Bay Wharf
12 February, 2010, 12 - 6.30pm
Featuring Micheal Blythe, Chief Economist, Commonwealth Bank Australia

Choose your theme, and join the discussion over lunch.

1. Transforming Brands - Mark Buckman, Chief Marketing Officer, Commonwealth Bank
2. Growing your business through 'Futuristic Thinking' - Brad Cook, GM Marketing, Chief Marketing Officer, Fonterra
3. Environmental claims consumers can believe in - James Tait, Corporate Affairs Director, Lion Nathan
4. Monetizing social networks - Joe Talcott, Group Marketing Director, News Limited
5. The brand & advertising future - Amanda Johnston-Pell, Executive Director Brands & Marketing Group, Telstra
6. Staying ahead of your number one rival - Peter Webster, Divisional Manager of Marketing, Toyota
7. Measuring the impact of your digital communications - Peter Fairbrother, Executive Director, Ipsos ASI Australia

Don't miss this inaugural event. For more information, contact the AANA

Australian Blog Awards

To recognise the achievements and influence of bloggers, Nuffnang Australia is hosting the inaugural Australian Blog Awards in April 2010.

The opportunity exists to be a naming-rights sponsor, tailored to a brand’s needs.

With Nuffnang Australia’s 1,200 bloggers commanding 1.6 million visits, this is the perfect opportunity for a leading brand to support the national blogging community in a positive and supporting platform. If anyone would like to talk about the opportunity please contact David Lee on 03 8517 2008 or david@nuffnang.com.au