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Issue 125, 28/10/10
In this Issue
In Other News Visit TrinityP3's download page for a copy of our brochure and our new Introducing TrinityP3 PPT presentation. Pass it on Know anyone who might be interested in our newsletter? Click here to forward this newsletter. |
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Welcome to the October edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry. Have a question? Just ask us, we'd be happy to help. How to integrate your digital strategy How to integrate your digital strategy into your overall brand strategy. Thanks to our Senior Digital Consultant, Russell Easther, we saw this video from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications strategy. Bigger than the Big Idea from Isobar North America on Vimeo. Just brilliant. The real insight in regards to agency structure and remuneration is the clear move from 360 degree communications campaigns to 365 day a year communications. How would your agency and marketing structure look if you truly embraced this? For a confidential discussion on reviewing your digital needs, contact us. 
Evalu8ing is the only online survey system that allows you to evalu8 the status of the complex relationships between up to eight groups of people working with each other. This could be eight groups within your organisation. It could be eight offices in various locations. It could be eight suppliers all working together on a project. Or a combination of them all. Evalu8ing.com's easy to use features include: Click here to watch Evalu8ing Client Testimonials AANA announce Strategic Partner 
The Australian Association of National Advertisers (AANA) has announced a strategic partnership with TrinityP3, Asia Pacific’s leading marketing management consultants. "AANA welcomes TrinityP3 as our first strategic partner and looks forward to a fruitful and long lasting collaboration with this Australasian marketing services thought leader. AANA continues to help members collectively navigate the traditional and new advertising, marketing and media landscape through its Annual Congress and other focused forums, best practice toolkits and other member resources. TrinityP3 will be an invaluable partner in maximising the value that marketers can gain from these initiatives.” Scott McClellan, AANA CEO 
Is creativity valued in marketing and advertising? At last weekend's Caxton Awards in Noosa, Queensland, Darren Woolley gave a speech on the value of creativity in today's advertising and marketing industries. While his comments were controversial, they have started an important debate on how the industry values it's creative product. To read Darren's Caxton Speech, click here To view Darren's Introduction, created by Annie Egan and Ryan Fitzgerald (who picked up 3 Caxtons) from GPY&R Melbourne, click here.
In the past month at TrinityP3 we have: If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. |
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