Issue 121, 25/6/10

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Welcome to the June edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry.

Have a question? Just ask us, we'd be happy to help.

Marketing vs Procurement vs Agency?

How can the relationship between Procurement, Marketing and Agencies be improved?

At the recent ANA Marketing Financial Management Conference in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs (results).

Bruno's four recommendations were:
1. Alignment to the business outcomes and objectives
2. Clarity in roles and responsibilities
3. Constant dialogue with regular reviews
4. Mutual respect and trust

What do you think? Continue to see Bruno speak about how the relationship between procurement, agencies and marketing can be improved.

Or contact us for a confidential discussion about your current relationships.

Billable Hours vs Work/Life Balance

Nigel Marsh, bestselling author of "Fat, Forty and Fired" and "Overworked and Underlaid" and the Regional Group CEO of Young and Rubicam Brands for Australia & New Zealand, spoke at the TEDxSydney event recently on the Work/Life balance.

Interestingly, one of the areas of disagreement with the current retainer based remuneration model for agencies is the number of billable hour per annum.

Billable Hours is used to calculate the number of hours that a person should work under a retainer agreement, or is used to calculate effective salary cost recovery and profitability of billable resources in the agency.

The higher the number of billable hours per annum, the more hours an individual needs to work to recover their costs and deliver the expected profit for the agency.

But if the hours are set to 'high' such as 2080 (ie. 52 weeks x 40 hours per week) it means that individual would have no annual leave, work all public holidays and be 100% productive for every moment they are at work. Likely? Billable Hours should reflect reality.

Read more about Billable hours vs work/life balance

To calculate your Billable Hours Per Annum we have our own calculator on the TrinityP3 website.

AANA Client Agency Hothouse

AANA's Client-Agency Relationship Hothouse
Thursday, 19 August 2010
L’Aqua, The Terrace Level,
Cockle Bay Wharf, Sydney

Hear from a panel of industry leaders on critical aspects of the Client-Agency relationship, including:
• David Thomason, Meat & Livestock Australia
• Ian Alwill, Nestle Australia Ltd
• Amanda Johnston-Pell, Telstra Corporation Limited
• Mark Green, Managing Director, Three Drunk Monkeys
• Craig Galvin, Director, The White Agency

The panel will address such questions as:
1. Is the agency model obsolete?
2. How should clients assess agency value?
3. What are the factors for a successful/productive Client-Agency relationship?

Click here for more information or email admin@aana.com.au to reserve your place.

Most In Demand this Month

In the past month at TrinityP3 we have:
• Managed the warehouse distribution and transition management for a Telco client
• Managed the Evalu8ing online survey system for an Automotive client
• Benchmarked TV production costs for an FMCG client
• Managed a tender review process for a Government Department
• Run a social media workshop for a Legal client
• Managed the Evalu8ing online survey system for an FMCG client
• Negotiated a better TV production deal for a Personal Care client.

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion.