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Issue 135, 16/12/11
In this Issue
In Other News Click here to visit our Facebook page Click here to view TrinityP3 testimonials Click here to download the TrinityP3 Brochure. Click here to download the new Introducing TrinityP3 Presentation. Pass it on Know anyone who might be interested in our newsletter? Click here to forward this newsletter. |
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Welcome to the December edition of TrinityP3's e-newsletter. Here we bring you updates on the people, purpose and processes that are important to the marketing industry.
Have a question about Just ask us, we'd be happy to help. Top 10 ways advertisers waste money 
While a lot of effort goes into negotiating lower prices with agencies and suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy to address, others can be much harder. The first step is to identify the waste. 1. Incomplete or poor quality briefing – if you don’t know what you want or need, how is the agency going to know? 2. Being too prescriptive in your requests – you are paying professional rates, treat the agency like professionals and get their recommendations before dictating your own... Continue reading "Top 10 most common ways advertisers waste money" Or check out the full presentation at Slide Share. Stump the Strategist - Save the Date
Wednesday February 29, 6.00 - 8:00pm It's like 'Who's line is it anyway?' mixed with marketing and a few drinks, just for fun. Three resident strategists from Step Change Marketing, Simon Rutherford, Ashton Bishop and Jeffrey Cooper with Darren Woolley from TrinityP3 invite you to bring your biggest marketing problem and they'll solve it for you on the spot! Join us for an evening of cheese and wine, where we’ll ask you to present our strategists with your biggest marketing challenges and see if you can stump them with your crunchiest, chewiest, marketing problem, and have the team solve it in 9 minutes flat, live, against the clock. This event is free of charge and open to all TrinityP3 clients and guests. Put it in your 2012 diary now, bring your team, further details in our January e-newsletter. The Key to Digital Strategy Alignment 
How did you select your digital agency? Did you need a Facebook page or a microsite or perhaps some banners ads and the creative agency said they could do it so it was easier to just get them to do it rather than finding another agency? Or perhaps your creative agency put forward an online idea and so it was natural that they would implement it? Or was it your media agency who convinced you that they were best to plan and buy your online media and so it was natural that they would also provide the online content? Now it is a year or so later and you are finding that more and more of your budget is being spent online. You have social media and microsites and Facebook pages and the relationship appears to work well. Afterall it's easy and convenient and it's one less agency to manage. Right? Continue reading, "Why your agency may not be your best solution for your digital strategy alignment" TrinityP3's Christmas Office Hours 
TrinityP3 offices will be 'officially' closed from 5pm Thursday December 22 until 9am Monday January 16, 2012. However, we're always available and online, so if something comes up and you need advice, contact us at people@trinityp3.com or call 03 9682 6800 at any time. Otherwise, have a safe and happy festive season and we look forward to helping you achieve maximum value for your marketing budget in 2012. From all at TrinityP3, thank you for your continued support. 
In the past month at TrinityP3 we have: If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. |
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